Search Engine Optimisation

The design and development of a web site isn't the whole story - if nobody knows the web site is there then no one will come. It's important to understand when developing a site how it will perform when potential customers are searching for your products and services on search engines. Successful Search Engine Optimisation (SEO) is a crutial part of a web site from the very beginning of its development and something that we also consider throughout the process.

What AWD do to optimise your Website

All websites we produce include Search Engine Optimisation FREE of charge, our target is to get all our web sites to rank as high as possible within the organic listings.

If you already have a website that needs optimising we can provide a FREE Evaluation, estimates will vary depending on the quality and validity of the HTML mark-up and accessibility.

We identify the keywords associated with your services by discovering the related terms, phrases and keywords that are actually being used by search engine users.

Using various analytical tools we can determine the phrases and keywords your competitors are using to achieve a high ranking, thus knowing what areas to focus on to give you an advantage.

If you require a complex website that includes a large range of products being created dynamically via our Content Management System, you have the ability to optimise each product yourself. Don’t worry SEO is not rocket science, we can teach you the important information you need to enter via our Content Management System.

We submit each website we produce to the major Search Engines such as Google, MSN, Ask and more.

SEO Facts

What we can do:

• Identify your audience and competitors to target the most relevant keywords
• Discover related keywords that search engine users are actually typing into Google etc
• Use these keywords in parts of the web page that matter, without over using the keywords in your content.

What you can do:

• Register a domain name that best describes your service and company name in as little words as possible, a strong domain name in our experience can prove to be a golden ticket. If you require more information on registering a domain name, contact Ashby Web Design.
• Talk to clients and associates to see if they can provide links to your website, the more global links you have pointing to your website the better the search engines will rank you.